Only in a Woman's World

Consumer Packaged Goods - Single

2009

Juniper Park
t: (416) 972-5487
e: alan.madill@juniperpark.com
w: juniperpark.com

How do you sell snacks to women who instinctively avoid the snack aisle? You stop selling and start a conversation. “Only in a Woman’s World” is a web-based comedy series written in the language of the sisterhood. Eighteen webisodes were produced, each inspiring online conversations that explored real, female idiosyncrasies.

Executive Creative Direction: Alan Madill, Terry Drummond, Barry Quinn
Associate Creative Direction: Bernice Allinson
Art Direction: Dani Maisels
Copywriting: Erin Kawalecki
Art Direction: Derek Blais
Copywriting: Laurent Abesdris
Ad Agency: Juniper Park
Interactive Producer: Hanna Bratt
Interactive Development/Animation: Jam3
Art Direction: Catherine Wong

Winning Website: awomansworld.com