Bacon is Rain

Branded Content/Podcast - Series

2025

No Fixed Address, Toronto, ON
e: awards@nofixedaddressinc.com

Turns out all the rain you hear in movies is actually a foley artist frying up bacon in the sound studio. Greenfield Natural Meat Co., a proudly carbon-neutral bacon brand, wanted to bring this insight to life in an ownable way. Introducing: Bacon Is Rain, a library of high-def Greenfield bacon rain sounds available for free from Greenfield's Soundcloud page for foley artists and productions. Every free download planted a tree in partnership with OneTreePlanted to help fight climate change.

Ad Agency: No Fixed Address
Chief Creative Officer: Alexis Bronstorph, Kelsey Horne
Executive Creative Director: Jamie Marcovitch
President: Priyanka Goswami
Associate Creative Director: Anton Mwewa
Art Director: Anton Mwewa
Senior Writer: Hayley McOstritch
Art Director: Angela Vuong
Designer: Meriç Karabulut
VP, Media: Amanda Chapman
Media Director: Fernanda Cunha
Media Buyer: Kate Ukolova
Group Account Director: Shawne Elnicki
Account Supervisor: Sarah Loo
Project Manager: Sydney Bokser
VP, Integrated Production: Cherie O’Connor
Integrated Producer: Nina Buis
Content Creator: Devante Mowatt
VP, Strategy: Brittany Dow
Strategist: Michael Vassos, Nicole Mason
Photographer: Ethan Andrews, Jared Mason
Client: Greenfield Natural Meat Co.
VP, Brand and Marketing: D’Arcy Finley
Brand Marketing Director: Amanda Chan Brand Marketing Director: Amanda Chan
Brand Marketing Manager: Neil Thakore
Brand Marketing Advisor: Lauren Stone