Toronto Humane Society - Dog Caller
PSA/Charity (any length) - Single
Creative Direction: Ian Grais, Chris Staples, Dre Labre, Aaron Starkman Art Direction: Joel Arbez Writer: Aaron Starkman, Mike Dubrick Editor: Matthew Kett Audio House: Tattoo Music Account Manager: Alex Aidar Producer: Sarah Lasch Engineer: Brent Marshall Ad Agency: Rethink
An original Rethink invention, this thermal dog collar actually contacts a dog owner's smart phone if their pooch is in trouble. Made of a SIM card, a thermistor, a few LEDs and a coded chip, the Dog Caller operates like a cellphone without a keypad or screen. When the collar hits 26.5 degrees, the device will alert your phone via text message.