The Movie out Here
Branded Content - Series
Ad Agency: Grip Limited Creative Direction: Scott Dube, Randy Stein Art Direction: Catherine Allen Writer: Ian Simpson Agency Producer: Laurie Maxwell Designer: Andy Slater Screenwriter: Rich Pryce-Jones, David Chiavegato, Matthew Bass Director: David Hicks Editor: Griff Henderson Interactive Art Director: Joel Holtby, Hiten Patel, Ryan Dzur Interactive Copywriter: Naeem Ghafari Account Director: John Miller, Martin McClorey Account Manager: Brendon Sargent Account Director: Sarah Henderson Account Coordinator: Matthew Yip, Aaron Nemtean Account Director: Adam Luck, Eric Vieira Interactive Producer: Todd Harrison Developer: Dylan Dempsey, Justin Krinke, Zack Ginies, Hanna Chen Studio: Teegan Skals, Rob Wigington, AJ Merrick, Patrick Robinson, Jody Wagner, Steve Errett, Nico Mexner, Matthew Maian Production Company: Infinity Films Director of Photography: Samy Inayeh Audio Production: Post Modern Music/Sound: Jingle Punks Post Production: Section Eight, Poster Boy, Finale, Notch, Axys, Crush, The Juggernaut
The Movie out Here is an original movie that appeared in theatres. It incorporated the brand's iconic characters and narrative, however, it also appealed to the masses. Consumers could participate in the movie's production in a variety of ways as well as win tickets to the premiere. All of this was communicated to consumers through a fully integrated campaign that included TV, packaging, collector cans, promotional glassware, on-premise activations, online, social media, and PR.