Worst Christmas Carols

30 Seconds or Less - Series

2019

Rethink
w: rethinkcanada.com

Most francophones sing their favourite English songs without even knowing the actual lyrics. And because the Holidays are full of joy, boughs of holly and spiked eggnog, people refrain even less from expressing their inner Dean Martin, jabbering through iconic songs in an incomprehensible way. So to get Quebecers to give English lessons to their friends and family for the Holidays, we had Holiday classics sung massacred by unilingual francophones.

Winner: Rethink
Client: Berlitz Canada
Creative Director: Nicolas Quintal, Ian Grais, Chris Staples
Writer: Xavier Blais, Vanessa Harbec
Art Director: Maxime Sauté, Mathieu Lacombe
Producer: Géraldine Beaulieu
Audio House: Apollo Studios
Engineer: Vincent Dufour
Account Director: Alex Lefebvre
Ad Agency: Rethink