Worst Christmas Carols
30 Seconds or Less - Series
Katherine Duerdoth (Rethink)
Winner: Rethink Client: Berlitz Canada Creative Director: Nicolas Quintal, Ian Grais, Chris Staples Writer: Xavier Blais, Vanessa Harbec Art Director: Maxime Sauté, Mathieu Lacombe Producer: Géraldine Beaulieu Audio House: Apollo Studios Engineer: Vincent Dufour Account Director: Alex Lefebvre Ad Agency: Rethink
Most francophones sing their favourite English songs without even knowing the actual lyrics. And because the Holidays are full of joy, boughs of holly and spiked eggnog, people refrain even less from expressing their inner Dean Martin, jabbering through iconic songs in an incomprehensible way. So to get Quebecers to give English lessons to their friends and family for the Holidays, we had Holiday classics sung massacred by unilingual francophones.