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101 Shades of Vaseline

Brand Activation Program

2026

Kartik Dua, Foram Vandra, Toronto, ON
e: kartik.dua2001@gmail.com (Kartik) vandrforam2@gmail.com (Vandra)
w: kartikdua.com foramvandra.com


Program: Graphic Design for Print and Web
School: Humber Polytechnic

For generations, Vaseline has been used for far more than skincare, enabling countless beauty tricks, fashion fixes, and household hacks. To prove its versatility, Vaseline introduces 101 Shades of Vaseline, a collection of 101 products, from lip gloss and eyebrow gel to shoe shiner and zipper fixer. The twist? They're all the exact same Vaseline, repackaged to showcase its many uses and prove it's the ultimate everyday life hack.

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