17 Cosmetics Redesign (Courtney Lawson)

Complete Design Program - Complete

2012

Courtney Lawson
e: courtney@barunfox.com
w: courtneylouiselawson.com

Student: Courtney Lawson Instructors: Rik Zak, Thomas Porostocky School: Alberta College of Art and Design

Repositioned to tap into a feminine, soft, pure aesthetic “indie” teen girls feel they are missing in affordable cosmetic lines today. Inspired by sentimental vintage objects that 17 girls collect and identify with. Packaging, names inspired by the Sound of Music, new tag line: "An innocent failure to make curfew", blog style website, and crocheted lace refillable cases make this an environmentally conscious makeup line as well as a few of a girls favorite things.