A Way Through

Advertising Print - Series

2026

Jaspreet Kaur, Toronto, ON
t: 647-467-9470
e: jascreates.jk@gmail.com
w: jascreates.com

Program: Graphic Design
School: George Brown Polytechnic

This ad campaign positions Staedtler as the one that plays a meaningful role in the lives of young creatives. Drawing on the insight that Life's obstacles often feel overwhelming before taking the first step, this ad campaign transforms pencil shavings into visual metaphors for everyday challenges. It shows how Staedtler helps overcome stress. Art becomes not just an expression, but a way through. Pencil, the first step in any creative endeavour, acts as a solution to the problems faced.