Alishan Still

High School Advertising

2025

Zheng-He Ye, Chu-Chen Chien, Pin-Cen Chen, New Taipei, Taiwan
t: 096-841-7379
e: zuoguanali@gmail.com
Program: Advertising Design
School: Yingge Vocational High School

Instructors: Yi-Lin Chen, Wun-Ling Yan, Chien-Hsun Chen

Positioned through the lens of contemporary advertising design, this project redefines the cultural image of Taiwan's Alishan Forest Recreation Area. Emphasizing narrative clarity and visual coherence, the design communicates the region's natural beauty, forestry legacy, and multicultural context. Extended into illustration-based promotional materials and eco-conscious products, the work establishes Alishan as a renewed model for integrated cultural and ecological tourism.