Alishan Still

High School Design

2025

Zheng-He Ye, Chu-Chen Chien, Pin-Cen Chen, New Taipei, Taiwan
t: 098-945-2285
e: zuoguanali@gmail.com
Program: Advertising Design
School: Yingge Vocational High School

Instructors: Yi-Lin Chen, Wun-Ling Yan, Chien-Hsun Chen

This project presents an integrated cultural branding strategy for Taiwan's Alishan Forest Recreation Area, redefining its identity through visual storytelling. Emphasizing Alishan's ecological beauty, forestry legacy, and multicultural heritage, the design creates a cohesive image that resonates with contemporary audiences. The brand system extends into illustrations, promotional publications, and eco-conscious products, building a sustainable model of cultural tourism.