Architecture and Design Museum

Design - Series

2012

Stanley Chen
t: 909-569-8658
e: stanleychen316@gmail.com
w: stanleychen.info

Student: Stanley Chen Instructor: Brad Bartlett School: Art Center College of Design

"Ideas Flow" is developed by playing with the idea of the heaviness of physical architecture and the lightness of creative process. This identity redesign, which extends to custom font design, is inspired by the "heavy" stencil typeface from construction site. However, by bringing a sense of lightness to it, the typeface is designed to be friendlier. The iconic "orange band" is utilized in various applications to indicate the ideas that flowed and inspired.