Atlanta Ballet

Brand Identity Design Program

2025

Morgan Portillo, Savannah, GA
t: 404-423-4210
e: morgancliftonportillo@gmail.com
w: morganportillo.com

Program: Graphic Design
School: Savannah College of Art and Design

A redesign for the Atlanta Ballet's visual identity to attract its target audience. Taking inspiration from Atlanta’s sports teams, by changing the ballet's colour palette to focus on red and used a heavy stroke weight with rounded terminals. It is unconventional for a ballet, but it carefully balances a contemporary and classical identity. The aim is that with smart ad placement and strong visuals, people will feel ownership of the ballet and become invested in it.