Bent Stick Brewing Co. Rebrand
Brand Identity Design Program
2026
Reyna Wiberg, Edmonton, AB
e: reynawiberg@gmail.com
w: reynawiberg.myportfolio.com
Program: Bachelor of Design
School: MacEwan University
Instructor: Natasia Martin
Bent Stick Brewing Co. is an Edmonton, Alberta-based craft brewery. This logo rebrand emphasizes their experimental brews and adventurous spirit in handcrafting their products. It also ties to the value of community, with the magpie as Edmonton's city bird, while setting the brand apart from other breweries in the region. The full identity, complete with brand patterns, colours, and typography, is applied to a variety of collateral, demonstrating a cohesive, unified overall system.