BLADE & BADGER - Branding & Campaign
Complete Advertising Campaign - Complete
2012
Bo Roberts-Leung
e: borobertsleung@gmail.com
w: swayedbydesign.com
Student: Bo Roberts-Leung School: OCAD University
I created the barber shop brand Blade & Badger built around prestige and craft, but with a much younger appeal for the urban target market.FYI - The finest barber brushes are made from badger hair.The campaign would leverage the growing event, Movember.