BLADE & BADGER - Branding & Campaign

Complete Advertising Campaign - Complete

2012

Bo Roberts-Leung
e: borobertsleung@gmail.com
w: swayedbydesign.com

Student: Bo Roberts-Leung School: OCAD University

I created the barber shop brand Blade & Badger built around prestige and craft, but with a much younger appeal for the urban target market.FYI - The finest barber brushes are made from badger hair.The campaign would leverage the growing event, Movember.

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