Booté, Botanical Rum Formula

Packaging Design - Series

2022

Annie Bhardwaj, Atlanta, GA
t: 977-633-5912
e: annie@anniebhardwaj.com
w: anniebhardwaj.com
Program: Art Direction
School: Miami Ad School

Instructor: James Harril

Winning Website: anniebhardwaj.com/boot%C3%A9

Created and designed the branding system for each distinct botanical rum formula flavor. Booté philosophy focuses on creating experiences and introducing people to new and invigorating rum flavors. The Booté Brand is a unique crafter of 100% natural botanical flavored rums. I was inspired by geometrical shapes and nature's elements and wanted to give the bottle a tactile feel which makes an immersive experience for the consumer. The bottle's cap has a beautiful texture of the smooth slate rock.