Butter Electric Scooters Ad Campaign

Advertising - Series

2012

Marianela Ramos Capelo, Lauren D. Zbarsky, Yee Jee Tso
e: m@undazedandsuch.com

Student: Marianela Ramos Capelo, Lauren D. Zbarsky, Yee Jee Tso Instructor: Johnathon Strebly Art Director: Marianela Ramos Capelo Photographer: Lauren D. Zbarsky Photoshop Retoucher: Yee Jee Tso Instructor: Dean Ponto School: Langara College

BUTTER is a brand of electric scooters for the trend-setter. Butter bikes are beautiful, vintage, reminecent of the italian classic scooters. They stand for elegant youth independence. The goal was to create an ad campaign targeted to the young professional/adult with a strong sense of fashion. We wanted to focus on the experience of riding the scooter, the hairstanding rush, while at the same time letting the viewer know that the bikes run on electricity.