Citadel Theatre – Conceptual Rebrand

Brand Identity Design Program

2025

Joel Sims, Edmonton, AB
e: joelsimsab@gmail.com
w: joelsimsab.myportfolio.com

Program: Bachelor of Design
School: MacEwan University

Instructor: Terry Elkins

This is a proposed brand guideline for a conceptual overhaul of the visual system for the Citadel Theatre: a revised logomark, brand identity, and two complete rule systems for both social and physical media collateral. I created a complete utilization system for a new Citadel branding, highlighting the space as contemporary, professional, and entirely unique. These systems are all integrated by utilizing elements of the logomark itself to maintain brand consistency and recognizability.