City of Nanaimo Rebrand

Brand Identity Design Program

2025

Cody Garcia, Richmond, BC
t: 236-978-7312
e: hello@codygarcia.ca
w: codygarcia.ca

Program: Graphic Design for Marketing
School: Wilson School of Design at Kwantlen Polytechnic University

Instructor: Michael Cober

The City of Nanaimo's new brand identity is a modern, flexible system that reflects its growth while honouring its coastal roots. Inspired by the original Harbour City slogan, the rebrand introduces refined messaging and cohesive visuals to unify departments and engage the community. Motion elements echo the ebb and flow of water, bringing the brand to life across digital and print. The result is a bold, future-facing identity built for adaptability and lasting impact.