Crossover Festival
Entire Promotional Design Program
2026
Saba Rahimi, Toronto, ON
e: sabix.rh@gmail.com
w: sabarahimi.design
Program: Bachelor of Brand Design
School: George Brown Polytechnic
Crossover is a music festival identity built around remix culture, live collaboration, and discovery. The project responds to the music streaming echo chamber by bringing unexpected artists, genres, and audiences together in one space. At its core is a dynamic X symbol representing collision, crossover, and exchange. Built on a parametric grid system, the identity expands across motion, posters, merchandise, and environmental graphics, visualizing the energy of live mashups in real time.