Cuff & Collar

Complete Design Program - Complete

2012

Petra Cuschieri
e: petra.cuschieri@gmail.com
w: petrac.ca

Student: Petra Cuschieri Instructor: Paul Bonsell Program: Graphic Design School: George Brown School of Design

The intention of this project was to rebrand and repurpose an existing business — a tailoring and alterations shop — that had been built up over 30 years. The project aims to restore value to a seemingly obsolete skill, service and occupation by creating a contemporary, functional and accessible brand and to preserve and promote a beautiful skill, a dying trade, and the tradition behind it.