Design Students' Association Branding

Logo Applications - Single

2026

Jamie Arcega, Toronto, ON
e: jamiekarcega@gmail.com
w: jamiearcega.com

Program: Honours Bachelor of Design
School: York University

The Design Students' Association (DSA) is a student-run organization that hosts workshops, events, and educational opportunities for students interested in or studying design at York University. The circle—a symbol of community—was reorganized into abstract forms to create a shape system that represents the DSA's offerings and key annual events. The goal of this modular brand identity is to reintroduce rhythm and fun, while maintaining accessibility and clarity for all students.