Don't Tickle Me Elmo

Social Responsibility Program

2022

Mnrupe Virk, Camélia Pitsilis, Toronto, ON
e: mnrupe.virk@gmail.com cameliapitsilis@gmail.com
w: mnrupevirk.com cameliapitsilis.com
Program: Advertising
School: Miami Ad School

Winning Website: mnrupevirk.com/dont-tickle-me-elmo

1 in 10 Canadians are sexually victimized before they turn 18. A big reason behind this number is that children aren't taught about consent or the right terms for their intimate body parts. Abusers in turn exploit this lack of knowledge. But there's a silver lining, 95% of child sexual abuse cases can be prevented through education. So we decided to update a childhood classic and turn it into the ultimate tool against child sexual abuse - the Don't Tickle Me Elmo doll.