Elastico

Packaging Design - Series

2018

Alex Bruce
e: hello@alexbruce.co
w: alexbruce.co

Student: Alex Bruce Instructors: Caleb Heisey, Bryan Satalino Program: Graphic & Interactive Design School: Tyler School of Art, Temple University

A rubber band brand based off the striking visual similarity of pasta noodles and rubber bands. Using the typical forms of pasta boxes, plus typography and color that plays off Italian clichés, Elastico aims to appear (a bit deceptively) as pasta packaging, with tip offs to the true nature in the copy and logo. The line includes three shapes, lengths, and thicknesses of rubber bands, aptly named Fettucini, Rigatoni, and Spaghetti styles.