McMuffin Sunrise
Offline Digital
2015
Cossette
This digital billboard pulled real-time data to synchronize the rise of an Egg McMuffin with the sun, a timely reminder of breakfast at McDonald’s.
Company: Cossette
Creative Direction: Michael Milardo
Art Direction: Cameron McNab
Copywriting: Kate Roland
Agency Producer: April Haffenden
Brand Supervisor: Melissa Guillergan
Director of Brand Services: Anne Buch
Brand Director: Karen Babiak