Good News

Radio Advertising - Series


Tyler J. Edwards, Toronto, ON
e: talktotjtoday@gmail.com
w: tylerjedwards.com

Program: Copywriting
School: Miami Ad School

Alcohol is one of the main catalysts of regret. These regrettable and dangerous actions could end up on the news, further adding to the seemingly endless cycle of negativity we experience through the media. For every piece of bad news we come across, there are hundreds of stories of good news that don't make it to our social feeds and televisions. “News” has become synonymous with “Bad News,” So O'Doul's Non-Alcoholic Beer uses this fact to celebrate how great the news would be if there was no news at all.