Goya Rebrand

Packaging Design - Series

2026

Camilo Parody, Savannah, GA
e: camiloparody@gmail.com
w: camiloparody.com
Program: Graphic Design
School: Savannah College of Art and Design

Designer: Camilo Parody

Goya had lost touch with the people it was built for. The redesign began in the printmaking studio, where real food—primarily corn—was relief printed, scanned, and transformed into a complete packaging system. A colour palette inspired by purple corn, Mexican pottery, and the forests of Colombia and Puerto Rico shaped the visual language. The ingredients became the brand itself: the corn on the label is the corn in the can.