Grammarly - #ItGoesBeyondGrammar

Social Responsibility Program

2022

Chahat Malhotra, Ladson Simmons, Savannah, GA
w: chahatmalhotra.design

Program: Advertising
School: Savannah College of Art and Design

Grammarly is a writing assistant that believes in improving lives by improving communication. The campaign, #ItGoesBeyondGrammar aims to inform and educate the audience on the importance of using the right pronouns for an individual. It aligns with the brand's ethos, as respecting one's choice of gender identity improves their life. The campaign has a Call To Action that takes them to a /mydentity landing page, where people can learn more about the pronouns.