Green Beast

High School Design

2025

Minseo Jung, Seoul, South Korea
Program: Visual Arts
School: Seoul Scholars International Art and Design

This project explores the concept of plant-based meat products that resemble traditional meat but are made entirely from plants. The brand redefines the idea of meat by bridging familiar tastes with innovative, plant-based ingredients. It challenges conventional definitions and presents meat as a concept shaped by flavour and culture, not origin.