Hanes MENS Underwear

Design/Packaging - Series

2012

Ji Yong (Raisa) Park
t: 714-726-5002
e: hi.raisapark@gmail.com
w: raisapark.com

Student: Ji Yong (Raisa) Park School: Art Center College of Design

MENS, is a sub-brand under Hanes that ends men's shameful and awkward underwear shopping experience. And, it rebrands men's underwear shopping as a complementary necessity. The repackaging provides only the essential information graphics (what it is, what size, and how many) that make it the best shopping experience as "simple, quick, and convenient." The packaging is also designed for secondary purpose to keep underwear organized in the compartmented packaging.