Heinz Hardcore Breakfast

Brand Activation Program

2025

Jennifer Huegel, Shane Joslin, Adam Connell, Alexandra Ryzhkova, Natalie Bilal, Hamilton, ON
e: huegeljen@gmail.com
w: jenniferhuegel.myportfolio.com
Program: Advertising and Marketing Communications Management
School: Mohawk College

Copywriters: Shane Joslin, Adam Connell, Jennifer Huegel Art Directors: Alexandra Ryzhkova, Natalie Bilal Instructors: Jef Petrossi, Rafael Ferreira

Winning Website: vimeo.com/1099133945

Tattoos hurt. On an empty stomach, they're dangerous. Every good canvas knows to eat before their next session. Very few know that adding a little spice to that meal can help kill the pain. Now serving Hardcore Breakfast. A new pop-up breakfast joint powered by Heinz Spicy Ketchup exclusively in tattoo parlours. Breakfast to fuel you up and numb you out before your next session in the chair.