Heinz Tomato Haters
Entire Advertising Campaign
2026
Aashish Kumar, Hardik Kothari, Toronto, ON
t: 437-663-5486
e: aashishkverma3@gmail.com
w: aashishkverma3.wixsite.com/aashishkverma
Program: Graphic Design for Print and Web
School: Humber Polytechnic
This entire campaign hinges on a simple (yet ironic) observation: some people, while eating a burger, replace the tomato slices with Heinz. They may dislike tomatoes, but they still can't stay away from Heinz's irresistible tomato ketchup. For this integrated campaign, we used this universal truth to prove that even for the people who vehemently hate tomatoes, it has to be Heinz.