Highs & Lowe's
Digital Experimental/Innovative Program
2026
Julianne Tesoro, Jason Flores, Hamilton, ON
e: juliannetesoro7@gmail.com (Julianne) jason.eflores0@gmail.com (Jason)
w: julianneandjason.wixstudio.com/portfolio
Program: Advertising and Marketing Communications Management
School: Mohawk College
Instructor: Jef Petrossi
Winning Entry: youtu.be/5uD7pccK9E8?si=jKj__2GVX5qw_Yj8
Highs & Lowe's hacks YouTube's Most replayed feature to recognize where DIYers get stuck, then delivers the exact tools, parts, or simplified guidance they need. Instead of interrupting content, Lowe's turns replay spikes into signals for help, offering interactive and personalized assists directly within YouTube.