Hinge: Text Your Ex

Brand Activation Program

2026

Monish Kapadia, Riya Shah, Stella Braune, Atlanta, GA
e: monishbkapadia@gmail.com (Monish) riyaushah0206@gmail (Riya).com stellabbraune@gmail.com (Stella)
w: monishkapadia.in stellabraune.cargo.site riyashah.work

Program: Advertising and Branding
School: Savannah College of Art and Design

Art Director: Monish Kapadia, Stella Braune, Riya Shah Strategist: Stella Braune, Riya Shah Copywriter: Riya Shah Motion Director and Interactive Designer Monish Kapadia PR: Stella Braune

Gen Z and millennials feel loudly, love messily, and leave trails of unsent messages. So, Hinge turned that chaos into Text Your Ex. 24 hours. One message. Then gone. Cryptic billboards and countdowns built tension before the microsite went live — and self-destructed. In metro cities, confession booths let people call the past. When it ended, Hinge connected users with Wondermind to process what came next. One day. One message. With or without our help.