Groceries Not Guns

Integrated Campaign

2015

GREY

Kroger grocery stores support a US law that allows people to bring loaded guns in stores. So we turned their own rules against them to make a point.

Company: GREY
Chief Creative Officer: Patrick Scissons
Art Direction: Logan Gabel, Rob Trickey, Raul Garcia, Jay Melnychuk
Copywriting: Patrick Scissons, Graeme Campbell, Dave Barber, Sue Kohm
Producer: Vikki Kuzmich, Terri Vegso, Erica Metcalfe, Jay Gammy
Development: Matt Kantor, Phil Moreira, Biko Franklin
Account Service: Laura Rovinescu, Darlene Remlinger
Production Company: The Field, SPY Films
Photographer (Which One): Eden Robbins
Producer (Which One) : Cherie Sinclair
Retoucher (Which One): Hardave Grewal
Director (Not Allowed): Tamir Mascovici
DOP (Not Allowed): Sammy Inyaeh
Producer (Not Allowed): Merrie Wasson, Marni Luftspring, Carlo Trulli
Post Production: Rooster, Alter Ego, Fort York
Editorial (Not Allowed): Paul Proulx
Colourist (Not Allowed): Wade Odlum
Flame Artist (Not Allowed): Mike Bishop
Audio House (Not Allowed): Apollo Music
Audio House (Calling all Krogers): The Eggplant
Editorial (Parody): Married 2 Giants
Production (Big Question): 1One
Post Production (Big Question): Wingman