Jatué

Packaging Design - Series

2026

Damian Cervantes, Cedar City, UT
t: 435-773-1651
e: damainesdesigns@gmail.com
w: damainesdesigns.webflow.io
Program: Graphic Design
School: Southern Utah University

Pulling cues from Puerto Rican heritage, Jatué is a rum brand that is meant to celebrate Caribbean culture by uplifting traditional Taíno iconography into an elevated brand identity. Pulling inspiration from symbology, language, and traditional artwork, Jatué stands out from the typical Naval-focused rum brands by instead shifting its focus to the peoples and cultures that rum originated from.