Kerbee

Entire Design Program

2026

Esabelle Chen, Toronto, ON
e: esabellechen@gmail.com
w: esabelle.ca

Program: Honours Bachelor of Brand Design
School: George Brown Polytechnic

Kerbee is a construction company built by women, for women, disrupting a traditionally hostile industry. It empowers tradeswomen while delivering a transparent renovation experience for homeowners. Avoiding masculine clichés, the brand uses a construction site on a sunny day colour palette, a bold wordmark, and aspirational messaging to create an approachable, feminine identity. Supported by a proprietary client portal, website, and robust social presence, Kerbee builds trust while reframing the renovation experience.