Make the poster appear

Experimental/Artistic

2015

lg2

To promote the Quebec City Magic Festival, we created posters that featured only a top hat. Other images were also printed on the posters using invisible ink. In order to make these visuals appear, passersby had to take a picture of the poster using their cell phone, flash on. They would discover a dove or a rabbit coming out of the hat with a message. If they were lucky, a free ticket for the festival!

Company: lg2
Client: Quebec City Magic Festival, Pierre Hamon
Creative Direction: Luc Du Sault
Copywriting: Andrée-Anne Hallé
Art Direction: Vincent Bernard, Anthony Verge
Account Manager: ÈVe Boucher
Mac Artist: Charleine Durand, Marc Rivest
Design: Mira Gauthier
Agency Producer: Julie Pichette
Video Production: Vincent Bernard, Anthony Verge, Nicolas Brassard