Uber Safe

Offline Digital

2015

Rethink
t: 416-583-2178
w: rethinkcanada.com

Uber provides a safe, reliable option to get home after a night of drinking. We wanted to illustrate this safe alternative directly to patrons on a night out, as they are leaving bars and nightclubs while intoxicated. So we introduced Uber Safe, a breathalyzer kiosk that brings the Uber app into a physical street installation, with a twist on the app’s typical delivery.

Company: Rethink
Creative Direction: Aaron Starkman, Dre Labre, Ian Grais, Chris Staples
Writer: Francesco Grandi
Art Direction: Simon Au
Broadcast Producer (In House): Vanessa Birze
Interactive Producer (In House): Narine Artinian, Todd Harrison
Interactive Designer: Alex Fleming
Build: Stacklab, Jeff Forest
Technologist: Brent Marshall, Eightlines
Production Company: Someplace Nice
Director: Sean McBride
Director of Photography: Sean McBride
Executive Producer: Estelle Weir
Line Producer: Taryn Mueller
Post Production House: Fort York VFX
Editor: Joey Whitelaw, Rooster
Audio House: Keen Music
Composer: Cat Calinescu
Audio House Producer: Matt Redman
Engineer: Andrew McCready
Account Services: Scott Lyons

Winning Website: uber.com