Maltesers

Entire Advertising Campaign

2022

Kimberly Reilly, Toronto, ON
e: kareilly@myseneca.ca
Program: Graphic Design
School: Seneca College

Instructor: Marc Lauriault

The brief was to produce a campaign that would reintroduce Maltesers to the general public while also appealing to a younger demographic. The campaign revolves around a play on the Malteser tagline The lighter way to enjoy chocolate in a bid to elicit feelings of weightlessness and excitement. This core idea was carried out throughout the campaign's print, experiential and social aspects.