Nikon Rebrand
Brand Identity Design Program
2025
Valentina Vidali, Savannah, GA
t: 404-988-0258
e: Vvision.val22@gmail.com
w: valentinavidali.myportfolio.com
Program: Graphic Design
School: Savannah College of Art and Design
This project reimagines Nikon's visual identity through a modern rebrand inspired by the 46-degree angle of view from its early NIKKOR lenses. The new logo features a bold N built from a versatile triangle that symbolizes light, precision, and adaptability. Designed to honour Nikon's legacy while appealing to a new generation of creators, the refreshed identity reflects the brand's enduring innovation and dynamic vision.