Nubo Ice Cream
Packaging Illustration - Series
2026
Elie Kim, Savannah, GA
Program: Illustration
School: Savannah College of Art and Design
Instructor: Malina Omut
Exploring packaging design as a tool for storytelling and branding, Nubo is a fictional ice cream brand created for children, as well as Gen Z and Millennial consumers embracing the kidult trend. Its name combines the Spanish words nube (cloud) and helado (ice cream), reflecting the brand's playful, imaginative identity.