Patronas

Entire Design Program

2024

Bella Sanchez, Surrey, BC
e: hello@bellasanchez.ca
w: bellasanchez.ca

Program: Graphic Design for Marketing
School: Wilson School of Design at Kwantlen Polytechnic University

Winning Entry: bellasanchez.ca/patronas

Las Patronas, affectionately known as The Bosses, are a group of Mexican women, renowned for aiding Central American migrants. The Patronas brand celebrates Mexican culture and the bravery of migrants on the perilous journey aboard La Bestia through vibrant visual storytelling. Each meal box serves as a canvas for empathy, sharing tales of resilience. With immersive packaging, Patronas encourages meals to become moments of solidarity, community, and celebration.