PETA Campaign

Complete Advertising Campaign - Complete

2012

Tyler McKissick
e: Tylermckissick@gmail.com
w: Tylermckissick.com

Student: Tyler McKissick School: Humber College

PETA wanted a new campaign to raise awareness about the horrors of horse racing to the general public. I created three retirement pastures, which appear to be a great place for horses to retire, however the public will discover the truth of what really lies inside those pastures when they open up the advertisement. Once the public views the horrible truth, there is a call to action for how they can help stop it.