Pick Your Poison

Design - Series

2018

Hannah Friesen
e: hello@hannahfriesen.co
w: hannahfriesen.co

Student: Hannah Friesen Copywriter: Nat Fitzpatrick Program: Graphic Design for Marketing School: Wilson School of Design at KPU

Pick Your Poison is a start-up company in Vancouver that offers natural, customizable personal care products that are made-to-order. The strategy was to target a millennial audience of both men and women through a gender neutral approach to the brand identity and packaging. The hand-lettered logo speaks to the one-of-a-kind nature of the product offerings, and is supported through a tongue-in-cheek brand voice that will leave consumers wanting to read the label.

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