Plymouth Gin Redesign

Design/Packaging - Single

2012

Carl Shura
e: carljustinshura@gmail.com
w: carlshura.com

Student: Carl Shura Instructor: Al Guzzi School: Red River College

To leverage the historical provenance (1793) and truly high standing (triple gold winner) of this gin, the redesign takes advantage of a classic squared bottle and the combination of old and new typography. Supporting graphic elements are drawn from 17th century sea maps and monastic scribes, an homage to the birthplace of this particularly fine gin. The redesign easily positions Plymouth in its rightful place in the super-premium category.