Reese: The Extraterrestrial Sampling Program
Advertising Other - Single
Winner: Anomaly Client: The Hershey Company Executive Creative Directors: Dave Douglass, Pete Breton Creative Director: Jamie Marcovitch Associate Creative Directors: Marko Pandza, Jason Kerr Editing Company: Unreasonable Studios PR Agency: Media Profile Media Agency: UM CEO: Franke Rodriguez President/Managing Director: Candace Borland Head of Client Services: Bryden McDonald Account Director: Erin Wilbur Account Executive: Alexandra McCalden Account Coordinator: Lauren Zaitz Group Planning Director: Mak El Kattan Planner: Colin Kikcio Agency Producer: Erin Reynolds Social Media Strategist: Stefanie Jesney Designer: Pawel Rokicki, Lucas Young Photographer: Petter Evju Skanke Cinematographer: Petter Evju Skanke Editor: Maria Cusumano Post-Production Company: Unreasonable Studios Senior Marketing Manager (Hershey): Mathieu Gamache Senior Director of Marketing (Hershey): Jackson Hitchon Marketing Manager (Hershey): Kaetlyn Graham Assistant Marketing Manager (Hershey): Andie Doan
In 1982, Reese's Pieces was featured in the blockbuster film E.T. The Extra Terrestrial as E.T.'s favourite candy. In 2019, the brand was set to launch its first innovation in 40 years: Reese's Pieces Peanut. But with limited dollars and stiff competition, we had to earn attention beyond our budget. So we thought if anyone deserved to know about the launch, it was our biggest fan. The Extraterrestrial Sampling Program was born. Our mission? Offer E.T. a free sample of his NEW favourite candy.