Resonance of Yingge Ceramics

High School Advertising

2026

Ya-Lin Zhou, Xiang-Ting Yu, Ya-Lin Zhou, New Taipei City
Program: Advertisement Design
School: Yingge Vocational High School

Illustrator: Pin-Chien Chen Instructor: Chien-Hsun Chen, Chin-Hui Kao, Wun-Ling Yan, Chih-Yung Tsai

Centred on the ceramic culture of Yingge, this project reinterprets local identity through a brand revitalization. It traces Yingge's transformation from a traditional pottery town to a contemporary centre of cultural creativity. A scroll-like illustration connects the region's industrial heritage with everyday life, transforming ceramic culture into a visual narrative. The project extends into product and packaging design, presenting cultural preservation and local revitalization through contemporary design.