Rice Terraces Initiative
Packaging Design - Series
Program: Visual Communication Design
School: China University of Technology
Winning Website: youtube.com/watch?v=6uB65Hbst6E
Rice terrace conservation is a popular global topic closely connected to global discussion on agricultural biodiversity conservation in recent years. It aims to achieve biodiversity through land restoration while ensuring a balanced relationship among the people, environment, and living beings. With an overall graphic design based on three of the most distinguishing rice terraces, the rebranding can raise public awareness about the issue of sustainable agriculture.