Rover – Where Quirks Find Company

Advertising Copywriting - Series

2026

Esha Netto, Ariana Spitaleri, Stella Braune, Monish Kapadia, Riya Shah, Atlanta, GA
e: esha.netto@gmail.com (Esha) arispi.galleri@gmail.com (Ariana) stellabbraune@gmail.com (Stella) monishbkapadia@gmail.com (Monish) riyaushah0206@gmail.com (Riya)
w: eshanetto.com arispitaleri.com monishkapadia.in stellabraune.cargo.site riyashah.work
Program: Advertising & Branding
School: Savannah College of Art and Design

Art Director: Esha Netto, Ariana Spitaleri Strategist: Esha Netto, Ariana Spitaleri Copywriter: Esha Netto, Ariana Spitaleri, Stella Braune Interaction Designer: Stella Braune Motion Designer: Monish Kapadia Digital Designer: Riya Shah

Rover – Where Quirks Find Company is a humorous campaign that draws parallels between Gen Z's social awkwardness and the quirky behaviors of dogs. Built on the insight that awkwardness can be a source of connection, the series uses relatable, culturally relevant moments to position Rover as the perfect matchmaker between quirky sitters and equally quirky pets. Through witty copy and playful visuals, the campaign reframes awkwardness as something lovable, relatable, and deeply human.